Lead Agency:

The Project:

To leverage Carlton Dry festival sponsorship properties (Splendour in the Grass and Falls Festivals), we worked with Clemenger BBDO to create a branded bar experience.

The site included a bespoke Miami themed façade, which was integrated with AV syncing systems linked to our double storey DJ booth, VJ LED screen, back-lit bar frontage and a Carlton Dry horse head built out of Carlton Dry cans. We additionally produced a mural designed and painted by Mulga, along with the creation of multiple dance and dwell areas. 

Engaged by Clemenger BBDO, our team managed the full production from concept to execution at both Falls Festival Byron and Splendour in the Grass, delivering Carlton Dry’s best performing festival activation ever.

We simultaneously designed and managed additional scaled activations at Falls Festival Lorne and Beyond the Valley.