KIA | Australian Open Activation

Lead Agency:

The Project:

To celebrate their ongoing partnership with the Australian Open, Kia wanted to create a fun and memorable live activation. Bastion EBA developed the ‘Car Karaoke’ concept where patrons played Karaoke inside one of the displayed vehicles to win daily prizes.

Working alongside Bastion EBA, Bestoh managed the production and installation of Kia’s on ground activation at 2019 Australian Open. This included providing production oversight on the design of the structure – a bespoke SpaceCube build. In addition, we also managed of the bump in and out logistics around the project.