Lead Agency:

The Project:

To promote their sponsorship of the Australian Open, Lululemon decided to create a pop- up retail store that showcased custom AO apparel.

The build included a custom internal fit-out with digital integrations, including product displays, a full POS suite, interactive competition mechanics and a live feed direct to the action.

Working with Traffik, Bestoh managed the production and installation of all infrastructure onsite, in accordance with the City of Melbourne compliance regulations.

Following the success of this project, Bestoh has subsequently managed the production of Lululemon’s Run Melbourne, and Australian Open 2019 activations.