Lead Agency:

The Project:

Bestoh was engaged by the lead agency, Traffik, to execute Mazda’s National Shopping Centre tour in 2016 and 2017, which aimed to promote the newest range of CX-vehicles. The modular stand design allowed the activation to be scaled depending on the activation footprint and orientation.

Bestoh managed the end-to-end build of the infrastructure, ensuring all elements were compliant with shopping centre activation parameters.

Over the two-year activation period, Bestoh also managed the roadshow tour logistics across locations that included Brisbane, Gold Coast, Sydney, Melbourne, Adelaide and Perth.