Lead Agency:

The Project:

To promote the long-term partnership between Shell and the DJR Penske Racing Tea, Traffik Marketing created a 4 player virtual reality pitstop experience.

Bestoh worked with the lead agency, Traffik to build a pop-up structure that housed the VR activation. This involved working closely with their digital team to integrate multiple camera systems and VR hardware to facilitate gameplay.

All the action was live streamed out to a LED screen for by-passers to view. Also included were multiple iPad stands for data capture and lead generation.

The Shell VR experience has since toured throughout major racing events in Australia, including the Australian Gran Prix, Townsville 500 and the Bathurst 1000.