Cadbury | Share the Taste Launch

Lead Agency:
The Project:

To celebrate the launch of Cadbury’s winter campaign, we were engaged by the lead agency, Traffik, to manage the production of launch activations in Melbourne, Sydney, Gold Coast and Perth simultaneously.

The activation involved a series of digital screen vending machines, that connected players in different states together over a game of ‘Choc, paper, scissors’. The winner received a block of Cadbury Dairy Milk chocolate, dispensed from the vending machine.

Bestoh worked closely with Traffik to design the activations in Australia wide. We then managed all logistics associated with the launch days activity, including the digital integration of all vending machines in each location.

Following the success of the launch, Bestoh also managed the entire RV roadshow which activated in regional towns between Noosa and Adelaide, as well as sampling activations in-line with World Chocolate Day and the AFL Grand final.