Lead Agency:

Imagination

The Project:

To promote the new technology of the new Ford Ranger vehicle, we created a series of 4WD courses in the middle of urban precincts utilising multiple shipping containers. The course included a giant ramp made from double-stacked shipping containers. For every consumer that participated, a donation was made to the cancer foundation.

Bestoh was responsible for the development of the creative concept, build and on – ground management of the touring activation.