Lead Agency:

The Project:

Typically, CUB have had a sales-led approach to festival activations. Little Green wanted to do something more integrated than a pop-up bar.

By working closely with Clemenger BBDO, we created a branded activation site that included a double storey viewing deck, bespoke photo wall and large dance floor.

Little Green was activated at Splendour in the Grass, Falls Festival Byron/Lorne and Beyond the Valley.