Headspace | The Big Stigma

Lead Agency:



The Project:

‘The Big Stigma’ was a physical structure created to represent the stigma associated with mental health issues. Over the course of the 4- day activation period, the stigma was dismantled by members of the general public, to symbolise removal of the stigma and encourage discussion of mental health issues.

Bestoh worked with CHE proximity and Traffik to bring their creative concept to life including scoping how pieces of the stigma would be removed safely by members of the public. We managed end-to-end production execution and site management during the live activation.