Traffic Accident Commission | Meet Graham

Lead Agency:

The Project:

Graham was a sculpture created by Patricia Piccinini and trauma surgeons from the Alfred Hospital. The sculpture depicted what the human body would need to look like in order to withstand a car collision.

Bestoh worked with Patricia Piccinini and lead agency, Clemenger BBDO, to create a set for Graham as well as a touring kit complete with augmented reality hardware.

We coordinated and executed a regional tour that visited rural art galleries for a month at a time. Our management of the project included all logistics, troubleshooting and rural bump in and outs. We also developed a specific installation system to ensure that Graham (a fine art installation) was handled correctly and safely at all times.

To date Graham has visited more than ten galleries across Victoria.