Hewlett Packard | The Omen Truck

Lead Agency:
The Project:

Hewlett Packard wanted to enter the gaming exhibition space to promote the release of their newest gaming computer – Omen. Bestoh worked with Traffik to propose a mobile asset that could be toured across the country offering a controlled and consistent gaming experience.

Bestoh managed the build of a hydraulic activation trailer which is controlled by a singular digital tablet. The truck included 8 separate in-built gaming pods with 12 custom gaming desks. It was fitted with all the services and hardware required to host gaming events and tournaments with live feeds for punters to watch.

The Omen truck is currently touring major Australian gaming conventions and exhibitions.